The mission of Guidecraft is to create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences. And already for almost 50 years, Guidecraft's educational kids toys, arts & crafts delight kids and parents alike. Offering developmental toys, from building blocks to award-winning Magneatos that encourage open-ended educational play, Guidecraft is loyal to it's mission and as usually delights its customers with safe, durable and lasting products that will bring years of meaningful and rewarding use and enjoyment.