The playing child is at the center of every single product made by Bruder.
Playing is not an end in itself, but lets children make experiences in the adult world which they can use for their own development. In line with this principle, Bruder products are developed as "model-sized toys."
Model-sized to encourage children to imitate real life in the form of role plays; functional to help them understand the technical backgrounds by allowing them to "grasp by grabbing."
Special attention is paid to the well-balanced interaction of easy-to-handle play functions and models that are true to life and offer the greatest possible level of stability. Bruder's company slogan "just like the real thing" manifests itself, in particular, in the products.