About us

Enfantino evolved from Memory Lane, a well-known second hand-clothing store in the Monkland Village.

The evolution began after Memory Lane co-owner Stella Essipovitch began asking her customers if they thought she should offer new products in addition to clothes. She was surprised to discover that many of her customers expressed interest in a one-stop-shop children’s boutique - a place where they could find clothes, toys, balloons, shoes, and games... all in one place.

Believing it important to listen to her customers, Stella changed her store’s concept, and in March 2010 Memory Lane became Enfantino.

Now Enfantino is a one-stop-shop offering a wide selection of baby and children’s products, including unique toys and games for newborns right up to adulthood. Enfantino features an extensive range of beautiful dresses, outfits for girls up to 8 years-old, trendy shoes and a mesmerizing choice of exclusive accessories.

Customers now regularly tell Stella that Enfantino has become the best place to shop for their little ones!

A mother herself, Stella has made Enfantino’s philosophy one where every child is unique. Her priority is to make sure Enfantino customers do not feel any pressure to buy when visiting and encourages parents to focus on their child’s personality and interests when trying to find the right toy, game, or piece of clothing to buy.

As such, there really is no match to Enfantino’s high level of customer service. Stella often visits the United States in search of unique toys, new clothes and educational games to add to her store’s selection. For example, Enfantino supplies tutu-like pettiskirt dresses that cannot be found anywhere else in Canada, let alone Montreal! Stella passes down all her knowledge and expertise to the customers who visit, so in addition to having toys, games, dresses, and shoes that cannot be found anywhere else in the city, the top quality customer service is yet another reason Enfantino stands out from the rest!

Stella relishes the moment when the right gift is found, for the smile on a child’s face is priceless, and nothing can compare to a happy child.

After all, she knows through experience that a happy customer will always come back: many of Enfantino’s customers are the same ones from the days of Memory Lane.